Events cost a lot of money. According to research by the Business Events Council of Australia, firms spend more than $28 billion on events every year, with the number of events running into the hundreds of thousands.
Individuals are also big event spenders. Australian couples, for instance, spend an average of $36,000 on their weddings.
Because of these vast expenditures, many people want high-quality photography to serve as a record of the day. Professional event photography is a way to do this, distilling memories into a visual format that can continue providing value, long after everyone goes home.
What Is Event Photography?
Professional event photography is a little more than just taking snaps of people while they watch speakers and eat finger food. Instead, the purpose is to capture the essence of the event to create a visual description of what actually happened on the day. Quality photography always creates a record that reflects the time, energy and money that went into the occasion, the stakeholders in attendance, and the overall atmosphere. It also focuses on the little details and tries to find new angles that most people would overlook.
Event photography covers multiple industries. Organisers call upon photographers for weddings, conferences, official opening ceremonies, product launches, company birthdays, anniversaries, workshops and trade shows. In fact, these services are useful for any occasion in which a group of people meet together for a specific purpose, whether it’s for entertainment, to learn something new, experience a new product or celebrate a marriage.
Why Is Professional Event Photography So Sought-After?
Professional event photography is almost ubiquitous (particularly for commercial events), but why?
It Creates A Narrative
Anyone can take pictures of an event on their smartphone, but it takes skill to create a visual narrative. You need people who really understand storytelling and who can leverage photographs to reflect what happened on the day. Ideally, you would prefer an album that tells the story of what happened in the way you want it to be told.
It Lets You Store Memories
Not everyone can attend every part of an event. Neither can they remember every aspect of it.
Here again event photography can help. It’s the ideal vehicle for storing memories and building a visual library of what actually happened on the day.
The genius of professional event photographers is their ability to showcase your event in ways you never thought possible. They choose interesting subjects, new angles, and always put a unique spin on things.
It’s Great For Marketing
Those running commercial events stand to benefit from event photography too. It is a valuable marketing tool for a number of reasons. For example, it can help you:
- Promote a product
- Showcase your business’s success and the interest that people have in your brand
- Generate photographic content that you can use on your website or in content creation
- Communicate better with your audience
Given the growth of image sharing online, professional photography could be one of the best investments that your business ever makes.
It Makes You More Credible
Brands can sometimes find it challenging to get started. If people suspect that a business’s digital shopfront is concealing a bedroom-based startup, they won’t take it as seriously. However, if they can see that a brand is hosting real-world events, then that is much more likely to stand out to them.
It Generates Publicity
Events often generate their own publicity. Journalists looking for a story are likely to attend and report what they discover to their readership.
It Lets You Capture The Atmosphere
Professional event photographers are also highly adept at capturing the atmosphere of an event. They have a knack for revealing it through their imagery.
How Should You Use Professional Event Photography?
There are many ways in which to use professional photography of your event. These include:
- Placing images on your business blog with accompanying commentary to generate traffic for your website and boost SEO
- Improve the professionalism of your website and provide you with more interesting cover images
- Posting your event images on Facebook, Instagram and Twitter to show your audience what you or your business has been doing
- Creating digital albums that you can later send to attendees
What To Expect From Leah Desborough Event Photography
For us, taking photos of 150+ people is all in a day’s work. We learn about your needs and what you require from us, and then we execute on your brief. It’s as simple as that. Call us to find out more.
