If you’re running a corporate event in Brisbane, then you need to make sure you bring a photographer. The benefits of being able to publicise these events and capture your brand image and culture are well worth it. Whether you’re running a conference, workshop, gala, or otherwise, corporate event photography offers a way for companies to preserve, showcase and capitalise your event in a professional, polished format.

Here, we’ll look at all you need to know about corporate event photography, including key moments to capture, logistical tips, and examples of the kind of events you might want to cover.

Importance of Corporate Event Photography

Corporate event photography isn’t just a way to document an event, it’s a way to strengthen your brand, by communicating your professionalism, innovation, and how you connect with your shareholders.

There are many ways to use these photos, too. They can be part of your public relations (PR) efforts to build your brand image and maintain your relationship with the public and press. They can be used as part of your marketing and social media strategy, enhancing your online presence and shining a light on the positives of your company culture.

There are internal benefits to corporate event photography, too, such as how captured moments can be shared internally to boost morale, recognise employee efforts, and commemorate achievements.

In Brisbane’s dynamic corporate landscape, high-quality event photography has become an essential part of any corporate communication strategy.

Key Types of Corporate Events to Capture in Brisbane

There are many different types of corporate events that could benefit from the keen eye of a professional photographer. Here, we’ll look at a few of them, as well as how we, as photographers, focus on them and approach them in a way that suits their strengths.

Conferences and Trade Shows

These events tend to act as networking and PR events for businesses and professionals, often defining the shape of industry trends to come. Conferences like the QODE Brisbane Innovation & Technology invite high-profile seekers and savvy audiences. This offers your photographer excellent opportunity to capture shots of keynote speakers and panels, moments of audience engagement, and networking scenes that can help depict the bustling and thriving nature of these events, when successful.

Gala Dinners and Awards Nights

A celebratory event that is often the highlight of the annual event calendar. While more formal than many types of events, award nights like Lord Mayor’s Business Awards offer the opportunity to capture the spirit of business excellence, while galas are more about documenting the atmosphere. Award presentations, candid group shots, and shots that capture the ambience and elegance of the venue tend to work the best with these events.

Product Launches

Launching a new product or service to the market offers ample opportunity to capture excitement and interest around the launch, as well as to focus on the product itself. Brisbane’s River City Labs frequently hosts launch events for tech start-ups, where photographers capture the buzz of new ideas and the interest of potential investors. This can include product displays, keynote announcements, and audience reactions.

Corporate Training and Team-Building Activities

Team-building events are often more casual, providing a chance for employees to engage outside of the traditional work setting. Photography here should focus on capturing images of group activities, candid moments of positivity, and the presentation of awards for employees. Taking the time to capture the venue, if it has notable aesthetic quality, is good, as well.

Working with Corporate Event Photographers: Logistical Considerations

If you plan on hiring a corporate event photographer in Brisbane, it’s important to plan and coordinate with them well. Here are a few tips on how you can ensure that their services are in sync with your expectations and wants.

Have A Briefing

Be sure to talk to your photographer in advance about the purpose of the event, what kind of images you hope to catch, and if there are any specific shots you require of key moments, such as the moment a product is unveiled during a launch event. Be sure to communicate any brand guidelines they should follow to ensure their photos are in keeping with your visual identity.

Visit The Venue In Advance

Visiting the venue with the photographer, or simply helping them access it alone, can make it easy for them to scout locations for good shots. Different venues provide different layouts that can be used to your benefit with a little planning.

Equipment and Lighting Needs

Corporate events often require additional lighting or equipment, especially if they’re held in dimly lit spaces or expansive venues. Discussing these needs in advance allows the photographer to bring the right gear, ensuring optimal image quality.

Event Schedule Coordination

A clear schedule allows the photographer to be in the right place at the right time. Whether it’s a keynote session, award ceremony, or networking break, timing is crucial.

How Professional Photography Enhances PR and Internal Communications

Lastly, let’s just take a look at some of the benefits of professional photography, and how it can improve not just your PR efforts, but also your internal communications. Some of the benefits include:

  • An Enhanced Brand Image: Photos from events can showcase the company’s involvement in the community and industry, helping to establish credibility, familiarity, and a more positive association with the brand.
  • Social Media Boosting: Your employees, attendees, and others involved in the events are going to be more likely to engage with your social media posts if they can share images that include them.
  • Improved Employee Morale: Photos that reflect well on moments where your employees came together can create positive emotions, helping to grow a sense of unity and loyalty amongst your team.
  • Building Your Press Image: If you’re hoping to get the press to cover your events, they’re a lot more likely to do it when they have high-quality photos at their disposal.

Find The Photographer You Need For Your Brisbane Corporate Events

Corporate event photography can have a wide range of benefits for your business, and it offers one of the most effective ways to document and enhance the brand impact of running all manner of events, from galas to conferences to team-building events. Get in touch to learn more about how the right professional event photographer can help you.