‘Storytelling is by far the most underrated skill when it comes to business.’
– Gary Vaynerchuk, entrepreneur.

Corporate storytelling is the practice of using stories to communicate a company’s values, mission, and vision. Frankly, it is the platform for building successful interactions with all customers and stakeholders in the modern business landscape. Professional photography is the perfect way to tell your story in style.

From corporate portraits to branding photography, professional photography takes clarity and engagement to the next level. Here’s why it matters and how professional photography for corporate storytelling can help your business thrive.

    

Why Corporate Storytelling Matters:

Corporate storytelling has always been an integral feature of business, helping brands connect to customers effectively and efficiently. However, its importance has grown even greater in recent times due to consumer expectations and the intense competition seen across all industries.

Research shows that 59% of consumers believe that stories help them understand the values and mission of a brand while creating ad campaigns that feel like a story is something 92% expect companies to do in 2024 and beyond. Ultimately, then, you cannot afford to sleep on the importance of corporate storytelling for a second longer.

Businesses that actively tell their brand’s story through visuals stand to reap a wide range of rewards. Some of the key benefits include;

  • Increased product value – corporate storytelling can boost the value of products by up to 2,706%.
  • Improved emotional connection – consumers develop stronger bonds to the brand and the products.
  • Increased trust – insights into the faces behind the company can boost trust and authenticity.
  • Boost brand recall – users can remember up to 70% of the information expressed in this way compared to 10% of statistics.
  • Optimise loyalty – when a consumer relates to the brand story, they will want to stay associated with it through further sales.

Corporate storytelling doesn’t only help your brand stand out in a crowded marketplace to impress prospective customers. It also creates a clear and authentic reference point for your employees, thus leading to more consistent workflows. For those reasons, it is truly the heartbeat of your venture.

The Role of Professional Photography:

Understanding the importance of corporate storytelling is one thing, but telling your story effectively is another. Professional photography is truly the key to success, and not only because they are more memorable than text alone.

Professional photography for corporate storytelling is intended to showcase key elements of your business to the world. Capturing the personality and essence of your brand enhances the story for many reasons. It breaks down language barriers, removes ambiguity, provides authentic insights, and welcomes the consumer into your business with greater impact than non-visual methods.

Moreover, a professional photographer has the eye and experience to highlight your brand image in an authentic way that truly engages audiences. While the DIY approach is an option, the harsh reality is that the result is likely to evoke a response different from the one you wanted.

High-quality photography is the key to effective corporate storytelling, supporting all other marketing materials in addition to delivering its direct benefits. Some of the key services to include are;

  • Branding photography – from colour schemes to design composition, branding photography tells users what to expect from interactions with the brand while also setting the mood for future interactions.
  • Portraits – captivating photos of your key personnel can boost the reputation and trustworthiness of the brand while also creating a more inviting atmosphere. Of course, it helps customers put a face to the name and see your personality.
  • Events photography – documenting an event through photography invites people who couldn’t make it into the business. Moreover, it shows the atmosphere and experiences that you offer while simultaneously creating FOMO for future events.

Other elements of professional photography for corporate storytelling may include interior design photography and commercial photography. Either way, allowing users to see the brand through the lens of a camera will redefine your branding and marketing strategy forever.

Testimonials:

“As a Brand Expert, I truly understand the value in having professional photography that represents your personality, whether that’s for personal branding, corporate, office culture and of course product. Leah spent a great deal of time discovering who I am and how I’d like to be perceived. She was able to guide me on the right look, the best stance, props and I am extremely excited with the results.”
–Telia Dwyer

“Leah has the talent and the ‘eye’ as they say in the business. Her understanding of how to make you bring your best to the lens is exceptional.”
–Jodie Bache-McLean

“Our new website photos are beautiful! Professional photos can often be an uncomfortable process but you put all of us at ease with your warm and friendly nature from the second you walked through the door.”
– Sarah Miller

Tell Your Corporate Story With Leah Desborough

They say a picture is worth a thousand words, and working with a highly professional experienced photographer can truly bring your brand to life.

So, if you’re ready to tell your corporate story in style, get in touch with Leah Desborough Photography today for a full consultation and photography session tailored to your corporate storytelling needs. The road to a picture-perfect brand image starts now.