Should you invest in professional corporate photos for your business? Initially, this might seem like another needless business expense. In a time when it pays to keep your outgoings down, can you really afford to spend money on photography?
Well, corporate photography is a little bit different. It can present your business with a whole host of benefits that can translate to profits later down the line. As such, there’s a strong argument that this provides an impressive return on investment, making it completely worthwhile.
Evidently, you have lots of questions – most notably, what are professional corporate photos?
Professional Corporate Photos Explained
Corporate photography is a genre of photography that focuses on the business world. It covers any type of photo that is used by your business. For instance, our service will produce profile portraits of you and other members of your team. These can then be uploaded to your website, social media pages; you name it.
Our corporate professional photos are taken in a professional studio that’s equipped with all the best lighting and camera equipment. We even have a hair and makeup team to ensure you’re looking your best. Photos are taken against a blank backdrop in the studio, but we can also take photos on-location in your office.
The whole point of these images is to create some powerful portraits that you can use to make your business look more authentic and professional.
What Are The Benefits Of Corporate Photography?
There are lots of benefits to getting these photos taken – many of which you would never have imagined!
Firstly, corporate images do a fantastic job of building an authentic brand image. You convey a sense of authority and professionalism, which reflects positively on how people view your business. If someone visits your website and sees all of these corporate photos, it tells them that you’re a legitimate company with a very strong image.
Furthermore, this builds trust between you and your target customer. People visit your site and begin to believe that you’re a business they can trust. Why? Because you have so many professional photos that showcase your team and your office in all its glory. You give them a bit of an insight into the company, and they appreciate that.
When trust is built like this it can lead to very positive outcomes for your business. Enquiries and sales are likely to increase because people trust you over other companies in your sector. It sounds crazy, but the difference between you making or losing a sale could be a corporate photograph.
Think about it this way, many people will interact with your company for the first time when they find your website or social media profiles. If you can showcase professional photography of you and your team, it creates an excellent first impression. On the flip side, a lack of good photography could lead to a bad first impression which means people don’t trust your business and look elsewhere.
How To Use Corporate Professional Photography
You’ve seen the benefits, but what is the best way to utilise this type of photography for your business?
We recommend getting portraits of you and every member of your team and placing them on your website. It’s such a simple and effective way of introducing yourself to the public and building a professional image.
Alternatively, these photos are also effective when used on social media. Again, from a business perspective, this can help you introduce your team or new members of staff to your audience. Professional photography makes every portrait look fantastic, creating a highly executive look. You can also use them on your personal social media profiles to give yourself a more professional profile picture. Believe it or not, this can benefit you as well!
As mentioned earlier, corporate photos can help a business draw in new customers by building trust. Well, the same is true for any freelancers or self-employed individuals out there. Some professional profile pictures make you stand out and create this aura of trust and authenticity that could encourage clients to get in touch.
Book Your Corporate Photos Today
Professional corporate photos are absolutely worth the investment. They provide countless long-lasting benefits that can directly impact your bottom line. If you want to convey a better image that builds trust with consumers, you need corporate photography today. Contact us to book a time slot, and we can either bring you down to our studio or meet you on location!
