Commercial photography is a key element in any good marketing campaign in all sized businesses. And the trick is to start out strong with key messages visually communicated in a polished professional way and always keep a high consistent standard! Remember – first impressions are so important when a potential new client lands on your website.
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It has been shown that customers respond far better to visual images than they do to text. So, if you are trying to show off an amazing product or give people an insight into what your company is all about, professional photography is the most effective tool you have at your disposal. Don’t just give people a list of all the great features your product has, show them how amazing it is with images of people using it. Commercial photography can also be used to help you develop a strong brand and send a clear message to your customers.
The Benefits Of Commercial Photography
There are many reasons why commercial photography is a worthwhile investment for your business.
Professionalism
One of the main reasons why companies choose to hire a commercial photographer is because it instills trust and confidence in their customers. They want people to see them as experts in their industry and professionals who know what they are doing. And this is exactly what you will get with professional photography – images that help build your company’s credibility. But if you generate marketing campaigns with amateur photographs that you have taken yourself, it instantly gives customers a poor impression of your business.
Building Your Brand
If you’re looking to build a strong, professional brand for your business, then it is crucial that you create a unified look and feel across all of your marketing material. What better way to do this than with commercial photography? With a consistent style running through everything from your website to promotional flyers, you can ensure that you are always sending the right message. A professional photography service can discuss what kind of tone you want to present and this will be considered in all aspects of the photograph, like subject, composition, and lighting.
Showcasing Products and Services
Whether you’re selling a product or offering a service, commercial photography can be just what you need to showcase the benefits. A boring webpage with a long list of product features won’t inspire anybody, but a vibrant photograph of somebody using the product will. By using high-quality photographs to showcase products, you can ensure that your customers fully understand what is so great about them.
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Increasing Accessibility
Accessibility is important in marketing because you don’t want your message to be missed by people because they are unable to understand it. There are many people that have difficulty with reading comprehension or may not be able to navigate a website easily. But a picture is easily recognisable and readable for most of us, so when you lean on visual content, you increase accessibility in your marketing.
Creating Shareable Content For Social Media
Engagement is crucial to your success on social media. Posts with images on them show more engagement than any other kind of content. When people see a post with a high-quality image, they are far more likely to comment and share with their followers, which expands your reach and helps you get new customers.
Commercial Photography Is Affordable
Many people think that commercial photography won’t be within their budget. But it doesn’t have to cost the earth if you find a photographer like us who is willing to work with you on your price range. You can still get amazing professional photos without the huge price tag, and they’re definitely worth the investment because they benefit your business in so many ways.
What To Expect From Leah Desborough Commercial Photography Brisbane, Au
If you are planning a marketing campaign and you need professional photography services, Leah Desborough Photography is here to help. We are passionate about helping businesses create the perfect visual campaigns, and we will involve ourselves in the process from the very beginning.
We don’t just take photos, we start on the ground level, helping you develop a concept by thinking about your brand and the message that you want to deliver to your customers.
Once the initial idea for the campaign has been developed, we will manage all of the logistics. That means setting up hair and makeup stylists, procuring drones for aerial photography, and handling logistics on the day of the shoot. Leah Desborough is an experienced professional photographer and she will consider the composition, colour psychology, leading lines, and body language of models to ensure that the photos are perfect for your brand message.
Your marketing and branding goals are at the heart of all of the commercial photography projects we manage. So, before anybody picks up a camera, we will spend time learning all about your business and the brand message you want to convey, so we can translate it perfectly into photo form.
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