Commercial photography is about more than just capturing the “bare essential” images needed to represent the business. It’s about the work that goes into presenting your brand through photography in the best possible lens. As such, we’re not just taking photos, we’re taking the right photo, in the right lighting, for the right customer.
Here’s how Leah ensures a higher quality of commercial photography for her clients. We’re going to look at the keys behind great photos, a great shoot, and a great service.
Precision
The best way to get the most out of your commercial photographs is to best capture the subject as they’re available in the moment of the shoot. A great commercial photography keeps an eye out for the details that can make every photograph pop and ensures that those shots are taken with clarity as a priority.
This precision is, naturally, only possible with those who know their tools as best as possible. Great commercial photographers find the focus of your brand and use precision to make it the focus of the photography as well. Through the right angles, the ability to inspire and capture playfulness and drama in their shots, and a technical ability that ensures clarity in every single photo, you can define your look and your brand much more clearly.
Great precision in photography means less of a reliance on post-processing after the effect. It creates a much greater impact in the photograph through the shooting process, creating a more natural, authentic look.
Lighting
The best photographers are those who are best able to control and utilise lighting, whether to take the opportunity of existing lighting conditions to make the most impact, or to manipulate it to recreate the shots they have in their mind’s eye. Great commercial photography is all about lighting and being able to judge which of these two approaches works best for your brand and your vision.
The first approach means finding the best positioning, choosing shot compositions that maximise the appeal of a scene’s natural lighting, and doing the research ahead of time to understand how the available light influences the scene they can create.
The latter approach takes just as much planning, bringing a scene to life out of creativity, and knowing how to use an array of lighting devices to selectively materialise shadows and highlights.
The great commercial photographer knows that “good lighting” isn’t just about throwing a lot of light at the subject. Rather, it’s about freezing a moment in time, whether natural of their own creation, that best allows that subject to pop and convey the mood and atmosphere that you want for you brand.
Design
The photographer’s ability to implement their own designs and the mental image in your mind runs throughout the first two keys to successful commercial photography. Nowadays, it’s easy to skip the detail of taking great photographs to use post-processing. This makes for passable commercial photography that’s more expensive. For true quality, it takes time, a keen eye, and a creative mind to see the shots that can make your business stand out.
As such, a great photography will start with the image that you want to convey. Finding out the story behind the photos, whether you’re trying to communicate the spirit and origin of the brand, celebrating the launch of a new product, or something else, is key. A good commercial photographer wants to understand your aims, the feeling you want to capture, and the impression that you’re hoping to give.
From there, they will work with you to pick each of the components that best tell that story. Lighting is one factor, but the choice of location and the composition of the photos, including the positioning of the subjects within that location, is another big factor. So, too, are the modelling and positioning of the photo’s subjects. Commercial photographers regularly work with teams that represent themselves in their photos and teach you everything you need to know about posing and posture to help create the image that you want.
Could you benefit from a higher level of commercial photography?
The impact of commercial photography that captures your brand and the impression you want to give is more than can be succinctly summed up in one post. Going through that experience is the best way to see the value it adds to your business, your marketing, and your brand. Take a closer look at our commercial photography services and get in touch with Leah today to see what she can do for you.
