Building a brand is possibly one of the most critical steps to gaining success in business; it really can be the difference between success and failure. This is because in business, it’s never about just selling products- what will earn you your customers (and enable you to keep them) is by selling them a lifestyle. [...]
If you are concerned that your brand isn’t everything that it could be or if you would like to make sure that you are doing everything you can to empower your brand then you’ll be glad to know that this is very easy to do. In fact, by using the power of photography, you can [...]
Every business needs to be sure that its branding is on-point. The brand is one of the most important parts of the whole experience, after all, and if you want to keep your customers happy and engaged, and keep them flooding in in their numbers, then you have to make sure that you have a [...]
Branding should be a key concern for every business. Branding is all about giving your company an identity and connecting with customers and clients. There are multiple ways to build a brand and enhance your brand image, but one of the most powerful is through visual media. If you’re on a mission to engage with [...]
For decades, companies have used the visual to market their products and establish their brand identity. Visual imagery has a way of communicating with people on a visceral level that the written word does not. But while marketers have understood the importance of pictures for selling, it’s only recently become clear just how vital it [...]
Has 2019 crept up on you? Are feeling a bit 'behind' already with your Branding and Marketing Strategy - are your Profile and Website images looking 'sooo' last year!?
As a business owner, costs are always going to be a main concern and in some cases keeping to a budget is going to be your greatest priority. However, it’s also important to know where it’s worth spending a little extra rather than cutting corners and professional photography is one of these cases. On this [...]
Building a “Brand” for Business has moved on from large Companies with multi million dollar budgets through to the “Solopreneurs” – the new Hastag in Social Media. A Solopreneur is a business owner who works and runs his or her business alone and is fast becoming a powerful and growing force in today’s career landscape. [...]
Brand is everything when you’re in business. Whether it’s big or small, brand communicates what you and your business are all about. Branding not only means that people recognise your business, but it also creates an image of what you do and what you stand for in the minds of your potential customers, creating trust, [...]
