The imagery that you use to represent your business is going to play a huge role in shaping the brand, leaving your first impression, and telling your audience about who you are and what you do. To that end, it pays to make sure that you’re working with a provider of professional photography services to make sure you’re using the best possible images.
But what kind of business photography should you be making use of? Here, we’re going to look at the five types of photos that every business owner is going to need.
Staff photos
Most staff photos are comprised of headshots, which are simple head-on or profile shots of an individual on a basic background. It’s the easiest way to represent individual members of the staff, often found on “About Our Team” pages, blog posts, and the like. They’re a great way to help your audience identify members of your team, to recognise the human side of the brand, and work well for PR purposes, too. There are other kinds of staff photos than headshots if you want to go for more stylized routes that can express a little more of the personality and purpose of the individual within the business.
JC Interiors
Team photos
Individual staff photos are great for making your team more easily identifiable and creating something of a human connection between the audience and the individual. Team photos play an excellent role in creating the idea that the business is, above all else, a team of people come together to a single person. They can include more formal group shots representing the company professionally, more casual photos of the team working or spending time together, and even group activity photos. It establishes a sense of camaraderie, which can also help build trust in the customers since they like to see who they’re buying from.
Location photos
Howard Smith Wharves
Most businesses have some location they operate from and these can serve as a perfect asset for setting a scene and establishing a sense of physical space for your business. People like to see the environment that business is done in, whether it’s a promotion of the storefront that they might be able to visit for themselves or a glimpse behind the scenes of “where the sausage is made.” Location shots are great for establishing an atmosphere and creating a “mood” for the business. People look at a well-designed storefront and they feel invited in. If they see an organized and creative workplace, then they feel like the business running that place is professional and efficient. Your locations and how you show them can directly influence the strength of your branding.
Product/service photos
What does your business do? How easily can you sell others on that? Product and service photos can play a huge role in helping the audience better understand what it is that your business provides and how it can benefit them. All products are suitable for product photos, and there are different styles to help draw out their strengths, such as those with more basic backgrounds, more technically oriented photos zooming in on specific functions, or those in more stylized environments. The type of product photo you use should be carefully decided to match the specific draws of the product, and professional photography services can help you find that match. Service photos work much in the same way, though they usually focus on the act of the professional providing the service, or sometimes the finished results.
Action photos
Action photos can come in a few different flavours. The first is the customer action or engagement, showing how a customer or client might react to the services or products provided. For a product, this can be an image of an individual wearing or using the product. For a service, it might be them enjoying the benefits of that service. Another example is a customer being within a specific environment, such as browsing the stock of a storefront. Action photos also cover behind-the-scenes shots of professionals working, such as a baker making a loaf or a designed working at a computer. Evocative, active shots can establish a sense of excitement and dynamism.
What kind of business photography do you need?
Hopefully, the examples above show just some of the key roles that good imagery can play in your business and how to use it. Get in touch to learn more about our professional photography services and start giving your brand the kind of quality representation it deserves.
