There are some small business tasks that business owners think they can or even should do themselves. The most obvious ones are writing, website design, and photography. It is, after all, possible for a person with even the most basic of skills to do all three of these. However, that doesn’t mean that you should do them. That’s because it’s not about completing the task but about completing it well and have the same desired outcome!
Writing, web design, and the photographs you use will impact the profitability of your venture, so it’s important to do things correctly. When it comes to commercial photography, you’ll find that a professional photographer can help in myriad ways. This blog will run through some of the main benefits of using a pro rather than taking the DIY route.
The Photos Will Be Better
Let’s start with the most obvious reason to hire a pro: the photos will look better! It takes time to develop photography skills, and if you’re trying to learn while taking photos for your business, then it’s probable that you’ll end up with photographs that aren’t quite as good as they should be. If you hire a photographer, then you’ll get high-quality, creative images that, unlike stock photos, are yours and yours alone.
So, in short: if you want the best photos for your business, then you should hire a pro.
Mel Trebilcock
Make A Solid First Impression
Of course, you’ll only be sold on the idea of using a professional if you know the power and influence that excellent photographs can have.
The power of a great photograph is that it makes a positive first impression. You only get one opportunity to wow a potential customer, and if you don’t have high-quality images, then you’ll face an uphill battle, even if your web copy and design are on point. Your photos should convey professionalism and credibility. And if a pro has taken them, then that’s just what they’ll do.
It’s Good Marketing
Your marketing materials don’t just need to stand out in today’s hypercompetitive world. They need to stand out for the right reasons. Advertising, marketing materials, and social media posts only work if there’s an image that catches the eye. Without that, it’s unlikely that the person viewing the ad would stick around long enough to read your ad in the first place. So don’t let a potential customer slip from your grasp because of the quality of your photographs. Hire a professional.
High-quality images are also recommended for your social media posts or anywhere you post an ad that can be shared. People are much more likely to share an image to their own timeline if the image is impressive. Who knows, one of your ads might just go viral!
They’re Creative
There’s a technical process behind taking high-end photographs. But that’s not the only piece of the puzzle. There’s also the creative element too. You can’t begin to think about taking a good photograph until you know what it is you want to represent.
Professional commercial photographers don’t just have the technical expertise to produce a top of the line photo. They’re also creative thinkers, which means they’ll be able to work with you to get the right image that conveys your brand message correctly. If you’ve got a loose idea but don’t know where to take it, then that’s where you will see the value in hiring a professional.
It Saves Time
As a business owner, you’ll have a long list of tasks that you need to take care of. It will feel like time is at a premium. Rather than going through the process of coming up with ideas, taking the photographs, and editing the snaps, outsource the job to a professional. It’ll free up time, which you can then use to do other things.
Show The Goods
You might know how good your products are. But if you’re only showing them online, then you’ll also need to convey the image to your audience. If you’re using low-quality images, then it’s unlikely that the viewer will be convinced to click the ‘buy’ button. A low-quality image is arguably more damaging than no photo at all. So don’t let your website visitors walk away for something as elemental as a photo!
Final Thoughts
As we said at the beginning of the article: you don’t necessarily need to hire a professional photographer for your image needs. But if you want to make your brand look as respectable and watertight as possible, then you should. If you’re looking for a professional commercial photographer in Brisbane, then be sure to get in touch. We look forward to working with you!
