Branding should be a key concern for every business. Branding is all about giving your company an identity and connecting with customers and clients. There are multiple ways to build a brand and enhance your brand image, but one of the most powerful is through visual media. If you’re on a mission to engage with [...]
There is no denying that a website is an important marketing medium for businesses. It's an essential way to showcase the products and services that a company sells. Plus, it's a brilliant method of promoting a brand in general. As you can imagine, one of the critical elements of advertising is the use of good [...]
Professional portraits photographs are vital tools that you can use to communicate with your customers online. Portraits not only help you make your services feel more "human" but also allow you to say something about your brand. The persona you convey in your portrait can have a tremendous influence on whether prospects decide to use [...]
You want your business to stand out from the crowd, and usually, a company will only ever get one chance to make a good impression. Often, companies do this with effective marketing techniques and an excellent sales patter, but if a brand wants to really make an impression today, photography counts. Visual storytelling is more [...]
While all business owners have the mindset of “I can do it myself,” there are certain instances that this just doesn’t work. One such example is when your business needs a corporate photographer. Stepping into the shoes of a professional works when you know what to do and how to do it, but if you [...]
A commercial photographer is someone who specialises in working with businesses to bring their project to life through film. Their whole focus is with business to business relationship and telling the right story through imagery. The photographs are developed to tell your story as a business, and they can talk through the vision that you [...]
For decades, companies have used the visual to market their products and establish their brand identity. Visual imagery has a way of communicating with people on a visceral level that the written word does not. But while marketers have understood the importance of pictures for selling, it’s only recently become clear just how vital it [...]
Commercial photography is about more than just capturing the “bare essential” images needed to represent the business. It’s about the work that goes into presenting your brand through photography in the best possible lens. As such, we’re not just taking photos, we’re taking the right photo, in the right lighting, for the right customer. Here’s [...]
Has 2019 crept up on you? Are feeling a bit 'behind' already with your Branding and Marketing Strategy - are your Profile and Website images looking 'sooo' last year!?
As a business owner, costs are always going to be a main concern and in some cases keeping to a budget is going to be your greatest priority. However, it’s also important to know where it’s worth spending a little extra rather than cutting corners and professional photography is one of these cases. On this [...]
