Events cost a lot of money. According to research by the Business Events Council of Australia, firms spend more than $28 billion on events every year, with the number of events running into the hundreds of thousands. Individuals are also big event spenders. Australian couples, for instance, spend an average of $36,000 on their weddings. [...]
Commercial photography is a key element in any good marketing campaign in all sized businesses. And the trick is to start out strong with key messages visually communicated in a polished professional way and always keep a high consistent standard! Remember - first impressions are so important when a potential new client lands on your [...]
There are some small business tasks that business owners think they can or even should do themselves. The most obvious ones are writing, website design, and photography. It is, after all, possible for a person with even the most basic of skills to do all three of these. However, that doesn’t mean that you should [...]
Corporate portraits (also known as corporate headshots) are an integral component of doing business in the modern world. Whereas the importance of business photography usually takes the centre stage, people often underestimate just how helpful it can be to have a strong corporate portrait attached to your name. What are corporate portraits? A corporate portrait [...]
Working with a professional, experienced business photographer can help companies to enhance their brand image, connect and build positive relationships with customers and create a good first impression. If you are looking for a photographer for your firm, it’s wise to look out for key signs to help you make the right decision. In this [...]
The imagery that you use to represent your business is going to play a huge role in shaping the brand, leaving your first impression, and telling your audience about who you are and what you do. To that end, it pays to make sure that you’re working with a provider of professional photography services to [...]
Every business relies on a brand to help them get their message out there, to make the right impression on their clients and customers, and to foster recognition and loyalty. A big part of your brand is the imagery that you use to represent the business. To that end, a commercial photographer can play a [...]
Many entrepreneurs often consider the idea of doing things by themselves. However, in terms of promotional photography, trying to do everything yourself can be a bad decision. Hiring the services of professional photographers such as Leah Desborough will significantly improve your Australian business branding, through creating a strong first impression with stunning visuals, and communicating [...]
Visuals and imagery play a pivotal part in capturing an audience's attention. Our ability to concentrate for long periods of time has certainly reduced over the years with the heavy reliance on social media daily. As a result, all it takes is a few seconds for a potential customer to be drawn towards your online [...]
There is a lot that needs to be considered when it comes to putting together the perfect business website. Not only does your website need to be optimised for Google and work in an efficient and intuitive manner for your customers, but it needs to be an apt representation of your brand. To ensure that [...]
