For decades, companies have used the visual to market their products and establish their brand identity. Visual imagery has a way of communicating with people on a visceral level that the written word does not. But while marketers have understood the importance of pictures for selling, it’s only recently become clear just how vital it [...]
Commercial photography is about more than just capturing the “bare essential” images needed to represent the business. It’s about the work that goes into presenting your brand through photography in the best possible lens. As such, we’re not just taking photos, we’re taking the right photo, in the right lighting, for the right customer. Here’s [...]
Has 2019 crept up on you? Are feeling a bit 'behind' already with your Branding and Marketing Strategy - are your Profile and Website images looking 'sooo' last year!?
It is said that good art has elements of the artist embedded within it. Leah Desborough is one of Brisbane’s most talented photographers, in high demand for portraits, media shoots, event coverage, and well, just about any type of photo needed. Across her wide portfolio, Leah’s work demonstrates fun, elegance and professionalism, three words that [...]
It was lovely to receive a few ‘congratulations on your work anniversary’ posts on LinkedIn recently... 24 years it said!! Blimey - way to go to make a girl feel ‘old’! But it actually got me thinking about being in the same ‘job’ for so long. Although, I have never really considered being a Photographer [...]
Building a “Brand” for Business has moved on from large Companies with multi million dollar budgets through to the “Solopreneurs” – the new Hastag in Social Media. A Solopreneur is a business owner who works and runs his or her business alone and is fast becoming a powerful and growing force in today’s career landscape. [...]
We all know that smartphone camera quality is on the rise and there are plenty of people ready and willing to tell you that you can get “professional” quality pictures through your smartphone. However, businesses and brands that end up trying this out often find themselves disappointed by the results. Here is why, even with [...]
Brand is everything when you’re in business. Whether it’s big or small, brand communicates what you and your business are all about. Branding not only means that people recognise your business, but it also creates an image of what you do and what you stand for in the minds of your potential customers, creating trust, [...]
December is here and Christmas Parties are in full swing! The iPhones are out and end of year celebrations are being snapped like crazy for Social Media posts – or perhaps the Boss has splurged and hired a Professional Photographer for the Event Photography. I shoot a lot of Events this time of year and [...]
Who doesn’t love a New Year!? Opportunities for change, restarts, improvements, ideas and new directions! This was also an chance for me to put my website through a massive overhaul and freshen up and I hope you like it. There are many examples of work covering a wide range of specialties – certainly something for [...]
