Note: Featured image Pexels – CC0 License

Brisbane businesses wanting to market to broader audiences need professional photographers. Compelling images are often the difference between apathy toward whatever you sell and full-blown desire.

But, of course, we would say that, wouldn’t we? That’s why we’ve put together this guide. It explains how professional photography could benefit your business, including how it builds trust and attracts more customers.

How Professional Photography Helps Businesses

What are some ways professional photography could help a Brisbane-based business?

A. Attract More Customers

Firstly, high-quality photos that explain what you do in pictorial form can attract more customers. Prospects want evidence that you run a professional business, and high-quality imagery does just that.

Data suggest that 75% of online shoppers review product photos when purchasing, while listings with professional photography sell 32% faster. As such, showing people high-quality photos can encourage them to buy from you, even if you only offer services.

B. Establish Trust

Professional photography also establishes trust. Consumers can see that you run a professional business that takes high-quality photos and doesn’t rely on staff smartphones.

Ideally, consumers want photos that reflect the nuances of your products and services. Returns are most common when reality doesn’t meet expectations, which is more likely when brands fail to use professional business photographers. Images are more likely to be distorted, inaccurate, or misleading, making disappointment among consumers more likely.

C. Stand Out Online

Finally, professional photography makes you stand out online. A higher image quality means your brand is far more likely to get seen than rivals (who might not be taking photos to the same high standards).

As a rule, users naturally gravitate to images they perceive as higher quality. That’s because these images provide more insights into the products and services they want to buy, making you stand out against the competition.

By contrast, nobody–including your leads–wants to pore over grainy images to decide if they want to buy something. Everything should be full-HD and ready to go.

Planning For A Great Photoshoot

Planning is essential to get the best results from business photography in Brisbane. But what should you do to get the most out of the process?

1. Choose A Photographer With Commercial Experience

You should start by picking a photographer with commercial experience. You need someone who understands the business landscape, like Leah Desborough.

For example, photographers should comprehend the difference between shooting galleries to support your overall brand and creating specific product ads. They should also consider your label when deciding on the style, so everything fits your theme.

For these reasons, a quick chat with them about what you want is worthwhile. A short session can help you decide if they are right for you.

2. Set A Timeline

Next, you should think about timelines–how quickly do you need photos delivered?

You may need them fast for social media or product listings, but slower for new facilities development or team introductions.

Once you have a timeline planned out, give it to your photographer. It helps keep them on schedule.

3. Plan The Details

After that, you should consider the logistics. Bringing everything together at the right time helps photographers do their best work. For example, you should:

  • Arrange models (if using people)
  • Bring example products or prototypes to a staged room
  • Gather additional staff required and delegate roles
  • Decide which props or wardrobe items best support your brand

Putting these in place before the photographer arrives keeps everything on track. You can ask them to organise these elements for you, but they may not have access to your products or people.

4. Communicate Your Requirements

Simultaneously, you should also communicate your requirements. Giving your photographer your brand guidelines or objectives document can help them decide on the proper path to take with you. If another firm has shots you like or want to tweak, providing them as inspiration can also help.

If you can, discuss:

  • Lighting
  • Angles
  • Perspectives
  • Editing

Covering these elements will help the photographer put together a more relevant plan for your business. It will also give them more information on the style you want to fit your branding.

5. Prepare A Backup Plan

Having a backup plan on the day of the shoot, just in case, is also worthwhile. These can help you avoid disaster or having to rearrange because of the weather or staff calling in sick.

6. Review The Images

Finally, you want a process for reviewing the images. Photographers will usually work with you and help you choose your best shots and editing requirements, but putting a protocol in place can help, too.

Planning for this step is critical because it is the final phase before pictures get published online and start influencing your audience. Reviews can ensure they are correct the first time around.

Case Studies

So, that’s the theory. But which Brisbane businesses have actually benefited from professional photography?

Here are some examples:

Eureka Furniture

Eureka Furniture is a prime example of a business benefiting from professional photography. The brand required images that could showcase its designs and create genuine desire in its audience, making them wish they had its dining tables in their homes.

Bon Maxie

Bon Maxie is another example. It needed product photos of its fashion accessories for its website. Some images were in context, while others were stand-alone with a white background.

Deluca Constructions

Finally, Deluca Constructions needed professional images for its website to enhance its public image. It wanted to use pictures to build trust with its audience and encourage them to use its services.

Wrapping Up

Ultimately, every business can benefit from the assistance of a professional photographer. Companies that master their visuals online are far more likely to succeed in competitive industries.

Fortunately, Leah Desborough has mountains of experience helping companies put their best foot forward in digital spaces. She’s helped countless brands make waves through the power of imagery.

Call today to discuss your commercial project with her.