Introduction to Corporate Storytelling Through Photography
A business is more than just the products or services it offers. In today’s world, when consumers have more options than ever before, buyers want to know about the company’s values, history, employees, mission, and overall brand identity. But they can only know about those things if the business actively tells them.
Enter corporate storytelling, which is a tactic that businesses use to tell the world who they are. Done correctly, corporate storytelling can help to engage audiences, humanise the brand, and all-around create an emotional connection with customers and potential employees. It can also help brands differentiate themselves from the competition.
Storytelling involves a variety of mediums, including photography, which in today’s hyper-visual world is an essential component of engaging corporate storytelling. Much more than simply an add-on to written storytelling methods, photography helps to influence, cement, and showcase corporate identity in a way that resonates with customers and the brand itself.
Understanding a Business’s Core Message
No two businesses are the same. Each and every one has its own history, mission, and identity, and it’s impossible to create an engaging brand narrative without fully understanding what makes the business special.
Anyone can take a photograph, but capturing the essence of a business with a camera? That takes work. At Leah Desborough Photographer, we offer much more than a simple point-and-shoot photography experience. We work closely with the Brisbane-based businesses we shoot to ensure that we fully understand their brand’s story. Once we’ve got a solid sense of the business, we come up with a photographic approach that aligns with the brand’s narrative.
The end result is a series of photographs that truly reflect the business’s core message. The goal is to ensure that customers get a deep sense of the business just by looking at the visual materials, and we don’t stop until we’ve reached that target.
Crafting a Visual Narrative
Each corporate photography project is unique, but they all start in the same place. The beginning of the project is akin to a blank canvas that’s waiting to be painted on. And you can only begin painting when you know what you want to express.
Through a series of conversations and extensive brand research, the project’s details begin to present themselves. It’s hard to say exactly what we’re looking for, but we know when we see it. Once the creative process is underway, it doesn’t stop until the final photograph has been taken.
There’s no standard formula for creating a compelling narrative. It all depends on the message that’s being sent. We select shot types based on the end goal, and could include candid office shots, product imagery, or employee interactions — or, in many cases, a combination of all of those subjects.
Highlighting Key Moments and People
Corporate storytelling through photography involves highlighting the elements of the business that you want to showcase to the world.
We tend to focus on significant moments, events, or key personnel in the business. As we mentioned above, it really depends on what the business is hoping to achieve with the photoshoot.
If the photograph is for personal branding purposes, then we’ll take the time to get to know the real ‘you’; once you receive the final photographs, you’ll see that we’ve perfectly captured your professional personality down to the ground.
As a recent client, a managing director, recently told us:
‘I saw the post production results and I simply couldn’t believe it. The photos were so good I was speechless! The most amazing thing is Leah managed to capture the essence of me, and my unique personality, which no one had managed before.’
In other cases, it may be the company’s staff and overall culture you want to highlight. We also recently worked on a project that involved shooting a business’s brand-new offices. As we always say, there’s more than one way to show the world who you are — and we always make sure we find a way that’s in line with your objectives.
Incorporating Brisbane’s Unique Landscape and Culture
We’re a professional photography Brisbane business. And that doesn’t just mean that we’re based in Brisbane. It means that we’ll always look for ways to incorporate Brisbane’s stunning landscape and thriving culture into our corporate photography projects.
Brisbane has a thriving business climate, and it’s all too natural that the businesses that help to make Brisbane such a corporate hotspot should make the most of the city’s professional side. We frequently use some of Brisbane’s most iconic locations, such as Story Bridge and Brisbane City Hall, as backdrops for our photoshoots. In other instances, we work to capture the essence of the local business environment, ensuring that your customers know that you are well and truly a Brisbane business.
Impact of Visual Storytelling on Brand Perception
We try to make our corporate photoshoots as fun as possible for everyone involved, but businesses don’t hire us just to have a nice day out. They hire us because our professional photographs can help brands connect with their audiences in new and engaging ways that can’t be achieved via other means.
Our corporate storytelling services help to solidify and enhance brand image. This, in turn, speaks to audiences, who will have a better understanding of who the business is and what it’s all about. And they get that exclusively via visual means. They say that an image is worth a thousand words, and it’s no exaggeration to say that whoever coined that phrase may have had corporate storytelling on their mind at the time!
Conclusion: The Power of Photography in Corporate Communication
Every business has its own story to tell. Photography allows brands to create compelling corporate narratives that customers can engage with. But that can only happen if the photographs truly reflect brand identity.
At Leah Desborough Photographer, we’ve made a name for ourselves by producing outstanding corporate photographs that get results. If you’re interested in showcasing your business to Brisbane audiences in a visually engaging way, then don’t hesitate to get in touch to learn more about how we can help you.
