Media and PR agencies can always benefit from the use of quality photography. Professional media and PR photography can enhance newspaper and magazine articles, online media, press releases, and a range of other media. Companies can enhance their editorials, articles, and more with the use of photography that complements the written word or even forms the core of a published feature.
Professional media and PR photography can do everything from enhancing your brand to making your published materials more eye-catching. It’s essential to make use of good photography to get more from your media, marketing, and PR.
Leisa Goddard – Adoni Media
When do you need media and PR photography?
There are many times when you might be looking for photography for media or PR purposes. Perhaps you need to put out a press release and it’s essential that it has a quality photograph attached to it. You might be looking for someone to photograph a corporate event, or perhaps you’re planning a photo spread for a newspaper or magazine article. Photography is a vital part of covering the news, and it’s essential for bringing any story to life, whether it’s a news story, personal interest, lifestyle, or business storytelling.
Sadly, gone are the days when Newspapers or Magazine send their own Shooters to cover your story or event! If have your own photography taken prior to your launch or PR exercise, the more likely a newspaper will give you free editorial coverage. Which is Gold!
What types of photography are needed for media and PR purposes?
Different types of photography can be beneficial for media and PR purposes, depending on the requirements. Business photography for media or public relations could include photography to support a press release or article. The photography could include photos taken in a studio or in various other environments, whether they are professionally set up or more candid.
PR and media photography needs might range from headshots to product images, event photography, documentary-style photographs, and certainly personal or business branding. Whatever you need, having the right photographer for your project is essential.
The benefits of professional photography for media and PR
There are several benefits to finding the right professional photographer for your media and PR requirements.
It enhances storytelling
They say that a picture paints a thousand words, and many written materials are just not complete without quality photos complementing them. Additionally, photography can be a powerful storytelling tool on its own, with minimal or even no text to support the story being told. When you need visual imagery to accompany any story that you want to tell, from news to business stories, photography is the perfect way to illustrate and emphasize your message. And a GOOD photographer should be able to tell it in just ONE image!
Photos provide a snapshot
Photographs can be used to provide a quick preview or snapshot of any story that you want to share. With one glance, people can get a glimpse of what any story is about, whether it’s an advertorial for a new product, a press release, or an in-depth analysis of the latest local news story. Photos can be especially useful online, where they can encourage people to click on and share your story by providing a more visual and eye-catching look.
Waddi Springs launching a new line of H2O.
Make your stories more memorable
Including photography in your stories makes them more memorable. Visual imagery sticks in people’s minds, and they can then associate those photos with the accompanying story that they read. You can also have more chances to get your story in front of people when it has accompanying photos.
Get your story published
When your press releases or articles include quality photographs, they may be much more likely to be published by various publications. Whether print or online publications, they will often prefer stories that already have accompanying photos so that they don’t have to source their own. It also provides more information for anyone looking for press releases or written articles that they can share. They will be able to get a better idea of what your story is really about when they can look at the photos that are included.
Use photography in versatile ways
You might have some photos taken for a specific article, press release, or campaign. However, the right photos can be very versatile and you can use them in a number of different ways. Once you have them and have permission to use them as you like, you can make use of them in multiple ways to get the most out of them. If you hired a photographer who is able to shoot and provide a varied portfolio of images to suit multiple needs, then that can be your ‘one-stop-shop’!
Instil professionalism
Ultimately, quality photos for your media and PR campaigns will make everything look more professional. Working with an experienced photographer is the best way to get quality photos that enhance your brand and elevate all of your stories.
When you are looking for professional media and PR photography, get in touch with Leah Desborough Photography. Benefit from working with a photographer with a huge amount of media and PR experience to get the results you want.
